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The moving image work is intended to evoke different aspects of comedy, whether it’s genres such as slap-stick or gross-out (both very popular with the children at Ministry of Stories), or showing how a single laugh can make an entire room erupt.
The colour and typography were inspired by Richard Prince’s Joke Paintings. The dense typography, offset with ludicrous colour is intended to make it both feel both like the po-faced straight-man and the ridiculous foil in classic comedy double-act.
Ministry of Stories trustee Nicole Gurvidi and partner at the launch event
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